Arafa Group, founded by the visionary Chairman and serial entrepreneur, Mr. Abdul Salam in 1990 with a textile shop in Saudi Arabia, embarked on a path that would redefine success through unwavering commitment and innovation.
In 1998, Arafa Group commenced on a new chapter by relocating to its home land, Kerala, often referred to as "God's Own Country”. This marked the genesis of a legacy that would span across diverse industries, leaving an indelible mark on the business landscape of both Kerala and Tamil Nadu.
DGuided by an unyielding commitment to customer satisfaction, Arafa Group expanded its horizons, venturing into various business sectors. In 2002, the group introduced "Arafa Gold & Diamonds," a prestigious chain of jewellery shops that would redefine elegance and craftsmanship. With 8 branches spread across Kerala and Tamil Nadu, including a state-of-the-art gold manufacturing unit in Kollam, the brand became synonymous with timeless beauty and unmatched quality.
In 2016, Arafa Group made its foray into the hospitality sector with "Palmyra Hotels." The first branch opened its doors in the picturesque town of Alappuzha, capturing the essence of Kerala's rich cultural heritage. Today, Palmyra Hotels brand boasts 4 exquisite branches across Kerala and Tamil Nadu, offering guests an unparalleled blend of luxury and warmth.
Demonstrating a keen understanding of evolving needs, Arafa Group established the "MDRC" diagnostics division in 2020. This venture further reinforced the Group's commitment to holistic customer care, providing cutting-edge healthcare solutions that prioritize accuracy and efficiency.
At the heart of Arafa Group's success lies its steadfast focus on customers rather than competitors. This customer-centric philosophy is exemplified by the Group's adaptive operational strategies, consistently refined to meet changing market dynamics. The pillars of Arafa Group are its dedicated team members, whom the Group values as its most valuable asset. A symbiotic relationship between staff and customer care ensures that exceptional service remains the hallmark of every Arafa venture.
Operational efficiency has been a pivotal theme in our journey. From Jewellery to Hospitality, Healthcare to Real Estate, and Mining, our growth has been strategic. Yet, through every venture, we have remained steadfast in upholding the values that have been the foundation of our success.
In a world of competition, Arafa Group stands out not just for our achievements but for our ethos. We place people above all else, shaping relationships, fostering trust, and embracing innovation. Our values are the compass guiding our expansion into new horizons, with a promise to uphold excellence and commitment in all that we do.
s Arafa Group continues to thrive, it aspires to forge new paths, create exceptional experiences, and leave an indomitable legacy for generations to come. We look forward to continuing our journey, where innovation meets compassion, and success is measured not just in numbers, but in the smiles we bring to the faces of our customers.